Young Serif
Headlines and the logo. One weight, so size does the work.
Your best posts are already on your phone.
Brand kit
Coasted, the way we show it.
Logo files, colors, type and the way we talk. Everything you need to write about Coasted or make something with it.
The name
Coasting, and the coast.
Coasting is the promise: content on cruise control. The coast is the look: sun, water and the horizon, warm like the moment the photo was taken.
We all have great lives we want to share and no time to share them, so the photos just sit there. The best ones are already in your camera roll. Coasted finds them, shares them, and helps you remember.
Content on cruise control, connected to your core memories.
Ease is the how. Memory is the why.
Logo
A sun on the horizon, and a wink.
"coasted" in lowercase Young Serif. The o is a setting sun on a gentle wave, and a coral tilde follows the name.
Keep it like this
- Use the files from this page as they are
- Light letters on dark grounds, dark letters on light
- Give it room: at least the height of the sun on every side
- Write the name as Coasted in sentences, coasted in the logo
Please skip
- Retyping the wordmark or swapping in a typed "~"
- Recoloring, stretching, outlining or adding shadows
- Redrawing the sun, the wave or the tilde
- Placing it on busy photos where the letters get lost
Color
The coast, just after sunset.
After Dark is our main look. Sunlit Coast is its daytime twin for light pages. Tap a color to copy it.
After Dark Main
Sunlit Coast Light mode
The horizon
Sea to sun. Atlantic rising into Coral Glow, big and soft, used sparingly.
#0E7470 to #E07A5F
Type
A seaside serif, and a calm sans.
DM Sans
Everything else: body copy, buttons, labels.
Describe the post you want. Coasted picks the photos, writes the caption in your voice, and gets it ready to share.
Both are free on Google Fonts. Sentence case everywhere, headlines and buttons included.
Voice
Content on cruise control.
You barely tried. They'll never know.
The tagline leads. The attitude line backs it up.
- Effortless
- Cruise control, a deep exhale, a Sunday.
- Cheeky
- A knowing wink from a friend who gets it.
- Sun-warmed
- Golden light, salt air, real moments.
- Quietly capable
- It just works. No showing off about the tech.
Words we like
coast · easy · ready · done · your voice · camera roll · sunlit · seconds · lean back · ship it
How we sound
- Short and easy, like it took no effort.
- Talk about the result. The tech stays backstage.
- One wink per screen, max.
Imagery
The photos are the brand.
Real camera-roll moments, in natural light. Ours are our own, taken around Portugal.
- Candid and lived-in
- People looking out at the horizon
- Beaches from above, warm tones, a touch of grain
Writing about Coasted?
Grab the full kit, or say hi. We're happy to share screenshots, the founder story, or an early look at the app.